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I love that it adds so much hydration to the hair without weighing it down or making it feel greasy. If you have super-dry curls, trust me, you don't want to sleep on this one. It's infused with rich superfruits, kakadu plum seed oil, starflower oil, and wheat protein to help repair any damage. Another thing I really appreciate about Bread products is that there are no silicones in its formulas.
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It's a difficult question to answer, especially when you consider the Western world's rather violent relationship with Afro-textured hair. Sure, Meghan Markle's messy bun has become iconic — but would it have been considered chic by mainstream society if she didn't straighten her hair? I doubt it.The pressure to have perpetually "controlled" frizz- and kink-free Afro-textured hair is one that brands have capitalized on. There is no shortage of curl creams, edge controls, and defrizzers on the market. A velvety, lightweight but powerful cream conditioner, hair-mask cushions hair in cloud-like softness.
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“I would spend all of my time there when I wasn’t at school.” As she got older, she would help braid customers’ hair and answer phone calls at the shop. “The salon was almost like a mini beauty supply as well, because we’d import textured hair care products from America to have in the salon, because you couldn’t find anything like that in Australia,” she says. All in all, this whole wash-day routine was a holistically enjoyable experience, from the scents to the textures. It left my hair feeling soft and moisturized and is the perfect base for more styling products, or to wear as-is. The narrative that says the effortless, "lazy girl" aesthetic that makes for chic, last-minute hairstyles (like messy buns and top knots) has no room for textured hair.
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oil + cream duo
For this reason, BREAD takes an active role in excluding disparaging language like “anti-frizz” from the brand. “The overall mission of BREAD is to create a more diverse beauty industry, specifically for women of color,” Heim says. Bread only offers wash day products for now, but Heim promises that styling products are in its future.
Inspired by cleansers made for sensitive skin, the lightly foaming formula is super gentle, with a nostalgic fruity scent and a fun texture that can best be described as melted marshmallow without any of the sticky mess. It's infused with argan oil and aloe vera juice for deep nourishment, as well as lemon tea tree oil for scalp health. While I lathered, I felt the formula coating every strand and leaving my scalp feeling fresh without feeling tight or stripped; detangling was smooth, too. In the ’90s, her mother owned the first African hair braiding salon in Perth, Australia. “It was basically this tiny shed-garage attached to the back of this Italian restaurant downtown,” she says.
Snow mushroom and red algae in the formula help form a protective layer over the hair shaft without being too occlusive, and it never leaves my hair feeling crunchy or looking too "glossy" per say. The entire collection is great (we'll get into that later) but what is most intriguing — at least to me as a Black woman with frizzy, curly, kinky hair — is Bread's philosophy. I typically use curl definers, and I love when my 3C/4A texture is shiny, bouncy, and soft-looking.
definition-duo
Silicones (like dimethicone) can be damaging for some curl types, and they're honestly in so many formulas—even those geared toward curly hair. I can't say enough good things about this conditioner, but I'll wrap up by saying with confidence that it's my favorite deep conditioner of all time. Hair oil is another product that can be tricky to use if you have thick curls.
Whilst it’s heavy on moisture, from super-fruit extracts like Australian Bush Plum and Starflower Oil, this light-to-the-touch cream will leave your curls hydrated and buttery smooth without weighing them down. This is your all-in-one, all-or-nothing leave-in product for air-drying, diffusing, or braiding your hair out. To challenge the notion that textured hair care has to eat up hours of precious time and demands tedious amounts of work, BREAD un-complicates the routine by focusing on product routine kits–starting with wash-day. But Maeva traces the beginnings of BREAD back to the 90s, on that salon floor. The braiding tutorials, storytelling, familiar faces and close-knit community of women with curly, coiled and textured hair was her Mum’s own version of BREAD.
It's got a milky texture and imparts some serious moisture to your hair. It's got enough slip that I was able to use it to detangle my 3C/4A curls in the shower. When I washed it out, I noticed that my hair didn't' feel as dry as it typically does when I use a shampoo — that's most likely because this stuff is packed with aloe vera and argan oil. It's also got lemon tree oil, which is supposed to soothe your scalp — not to mention make your hair smell like a delicious meringue pie.
Heim, who is now based in Melbourne, Australia, grew up braiding hair at her mother's salon in Perth. It was there that she developed her passion for beauty and began to take notice of the kinds of products available for people with Afro-textured hair. "We would import a lot of hair-care products from the U.S. that were designed for textured hair and sell them in the salon." Our founder, Maeva, spent a lot of time hanging around her Mum’s braiding salon in Perth, Australia, as a tiny and impressionable human. Beauty and hair products punctuated her everyday with smells and sights and textures made for the styling and cultivation of womanhood.
The problem with most shampoos is that they're too drying on curly hair. This one, however, is one of the gentlest and most delicious-smelling cleansers I've ever used. It's easily my favorite wash for dry, thick curls because it lifts any dirt, sweat, and debris from the hair without making it feel like straw.
Keep an eye out for BREAD products on the shelves of select Sephora stores beginning August 28th. All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Voters stating no party preference account for more than a fifth of the electorate. For a braid-out, apply hair-cream evenly to damp or semi-dry hair, then braid in sections. Diffuse to dry or leave overnight, then undo braids for softly defined waves. I haven't gotten my hands on this product just yet but wanted to include it in the review anyway. I'm confident that because I love the leave-in and gel so much, I'll probably love this too. It contains wheat, soy, and yeast amino acids to help repair damage and strengthen your curls.
This one contains ingredients like Australian plum, glycerin, and a ceramide complex to help reinforce your curl's natural pattern. While it's particularly great for curlies, it's also designed to work well for most other hair types. It's going to be hard for me to decide which one to go with on wash days, but I think this one will be my regular conditioner, and I'll use the Deep Conditioner once or twice a week as a hair mask.
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